[pet] A nаtiоnаl pet heаlth care prоvider recently made a cоmpetitive move when it acquired new information. A rival had "preannounced" a new pet coverage product in a tiny community newspaper six months prior to launching it. The national pet health care provider's marketing manager was notified immediately through a news monitoring service. The firm quickly added a similar offering and got it to the market before its rival. The marketing manager relied on________ to keep abreast of competitors' activities.