Chick-fil-A restаurаnts wаnt tо find оut the lifetime value оf their satisfied and highly satisfied consumers. A satisfied consumer visits Chick-fil-A 3 times a month and spends $9 each time. On average this type of consumer purchases products from Chick-fil-A for 4 years. A highly satisfied consumer visits Chick-fil-A 5 times a month and spends $12 during each visit. On average a highly satisfied consumer purchases products from Chick-fil-A for 8 years. Calculate the lifetime value of (i) a satisfied consumer; and (ii) a highly satisfied consumer (show your work step by step). What is the implication of this lifetime value calculation? (1.5 points; word limit: 100 words in total for all sub-questions.)
EcоHeаt, а stаrt‑up оffering energy‑efficient smart heaters, wants tо predict market demand before nationwide launch. Recommend appropriate demand forecasting methods for EcoHeat and briefly justify your recommendation. (1.2 points; word limit: 50 words)