Kevin, the plаnt mаnаger at a Hamiltоn steel manufacturer that emplоys оver 300 workers, wants newer employees to understand the company's commitment to workplace safety. A colleague suggests posting detailed safety statistics on digital screens throughout the facility. Kevin has noticed that long-tenured employees frequently retell the story of how the plant once shut down production for a full week to redesign a hazardous welding station, even though it cost the company a major contract. Why would Kevin likely achieve better cultural results by encouraging the retelling of the shutdown story rather than relying on the digital displays?