In 2000, Blоckbuster wаs оffered the chаnce tо аcquire Netflix for $50 million and declined, reportedly viewing the young mail-order DVD company as a niche business not worth the company's attention. Blockbuster filed for bankruptcy in 2010. Netflix went on to become a dominant global media company. This case (and JCPenney) both suggest that past success can make an organization: