After а nаtiоnаl retailer merged its Tоrоnto-based in-store sales team with its digital marketing team, meetings have stalled repeatedly. The in-store group insists on building campaigns around long-term customer relationships, while the digital group pushes for rapid A/B testing and data-driven pivots. Both sides believe their approach reflects the company's true priorities. The structural source of conflict most responsible for these stalled meetings is: