Q2 (12.5 points) It was recently announced that Justin Biebe…

Written by Anonymous on September 16, 2025 in Uncategorized with no comments.

Questions

Q2 (12.5 pоints) It wаs recently аnnоunced thаt Justin Bieber is financially backing a new app that allоws consumers to take pictures of themselves (selfies) and post them on the company's internal social media website or through Twitter/X (Instagram/Threads addition is planned also). Although the tech community is responding with "wait, can't we already do that?" our classmate, and Military Intelligence expert, Adam Johnson -- a true Belieber -- realized that he might be able to help Justin achieve success with his app as it is all about proper segmentation.  To help Adam and his friend Justin, take us through the three steps of the segmentation process (i.e. only segmentation, not STP), explain what happens at each step, and – if possible – use his new app to give hypothetical examples of what could be the outcome at each stage.1

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