In Octоber 2022, Elоn Musk CEO оf Teslа аnd SpаceX acquired the mega media company Twitter. Initially, Musk tried to cancel the purchase offer citing that Twitter management had not provided reliable information about the company’s costs; but eventually went ahead with the purchase. Since the acquisition the value of X shares have fallen dramatically. Based on the information given above and using the key concepts introduced by M. Porter’s in his article What is Strategy and which were discussed in class, what could gone wrong with the purchase of Twitter, which was renamed X, during the past several years since the acquisition? Provide three diagnostic points based on M. Porter’s framework & terminology of competitive strategy. (be succinct in your answers)