DIRECTIONS: Reаd the pаssаge and cоmplete the nоtes using wоrds from the passage.Beauty for the Boys[A] Walk by any department store and you are bound to see some young men checking out the latest skincare products. Times are certainly changing when it comes to beauty products. Historically, products for skincare and grooming were predominantly associated with female consumers. In the present day, however, men are caring more and more about their appearances.[B] While men in the past may have been satisfied with soap for their faces and a short cut for their hair, many young men of the current generation are taking extra care of their skin and paying extra attention to their hair. As a result of this, not only are men purchasing more beauty and grooming products than ever before, but they are also becoming more specific as to the types of products that they use. Antiaging creams and facial masks, for example, have become increasingly popular for both genders. Furthermore, although shaving products and deodorants have always been fundamental to men who want to look and smell their best, these too have grown in popularity. [C] This changing reality has been clearly reflected in the sales statistics. For the last decade or so, sales of men's beauty and grooming products have been growing at roughly six percent per year. Amazingly, skincare products alone have experienced annual growth in the double digits. As a consequence of this tremendous expansion, the industry as a whole is now worth US$5 billion. [D] There are several reasons why men have become more concerned about their appearances than in the past. First and foremost, men's grooming behaviors have been altered as a result of a general cultural shift. In the past, many men were frequently told by their fathers and grandfathers that grooming was not manly. The messages that men receive now, both from elders and their peers,1 have substantially changed. Many young men are now told that good grooming is more hygienic,2 more responsible, and more professional.[E] The increased importance of the media in our daily lives, including the Internet and social media, has been another major factor. As research shows, men have been targeted by a growing number of beauty and personal health companies who have had a strong desire to expand their customer bases. Because of this, younger generations of men have been exposed to a larger number of advertisements and marketing techniques than older generations.[F] A third and related reason is the role of male role models. While men have changed in many ways over the years, one thing that has not changed is many men's love of sports. Because there are many men who look up to their sports heroes, athletes can have a very large influence on what men wear, how they smell, and how they style their hair. Indeed, it is very common for young men to copy the hairstyles of their favorite soccer players. Because beauty companies have featured athletes in their advertisements more often than in the past, young men have learned different ways to emulate their sports idols.31 A peer is someone who is around your age or is equal to you in society (e.g., a friend, a co-worker).2 Hygienic means clean and healthy.3 An idol is someone you admire.NOTES"First and foremost, men's grooming behaviors have been altered as a result of a general cultural shift." (paragraph D)• men in past told grooming was not 1________ • men now told good grooming is more hygienic, 2________, and professional "The increased importance of the media in our daily lives, including the Internet and social media, has been another major factor." (paragraph E)• current generation of men exposed to more 3________ and marketing techniques than older generation"A third and related reason is the role of male role models." (paragraph F)• men still crazy about 4________ • young men often copy 5________ of favorite soccer players (5) _____________
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