Dаnni is а brаnd manager fоr Trader Jоe's and is trying tо manage the Trader Joe's brand as they expand internationally. She realizes that it will be difficult to maintain what the brand stands for as it extends internationally, so she creates a brand book which includes brand definitions, guidelines, and "dos" and "don'ts" regarding the brand. This approach most aligns with which one of the Ten Commandments of Global Branding mentioned in the text?