Mаrriоtt Internаtiоnаl manages a pоrtfolio of over 30 hotel brands, each targeting different types of travelers: Ritz-Carlton and St. Regis serve luxury travelers seeking high-end experiences. Courtyard by Marriott and Fairfield by Marriott cater to business and budget-conscious travelers. Moxy and AC Hotels appeal to younger, design-focused guests. Suppose Marriott wants to launch a new loyalty program and marketing campaign. Which approach would best reflect its multisegment marketing strategy?
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