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Reаd the fоllоwing pаssаge, and decide which summary оf it is the most accurate. The alcohol industry knows a receptive market when it sees it. Each year, college students spend a reported $5.5 billion ($446 per student) on alcohol, consuming some 4 billion cans' worth of alcohol and accounting for 10 percent of total beer sales. For brewers, student beer drinking spells not just current sales, but future profits as well, because most people develop loyalty to a specific beer between the ages of 18 and 24. To secure this lucrative market, brewers and other alcohol producers spend millions of dollars each year promoting their products to college students. One conservative estimate places annual expenditures for college marketing between $15 million and $20 million. According to one survey, alcohol advertising of local specials in many college newspapers has increased by more than half over the past decade, stymying college and community efforts to reduce binge drinking.