Use the fоllоwing infоrmаtion to аnswer questions 15-17. Scooter Technologies is а medium size technology firm. The company operates in an industry with declining demand and that consists of a large number of small and medium-sized companies, none of which is in a position to determine industry price. To build appropriate strategies, the company’s executives have identified four sources of success: efficient scale manufacturing facilities, marketing know-how, superior research and design skills, and their brand name. The executives at Scooter Technologies are concerned with capable competitors imitating the sources of their success. Which of the following would you expect to have the greatest risk of being imitated?