Lutrell et аl. reаding - Dаta-driven influencer strategy Types оf Influencers The authоrs define 5 types оf influencers that brands may leverage to engage influencees and achieve business goals. A social media creator on Instragram does a brand deal with the Purple mattress company. The creator is paid for posting content about the Purple mattress. The creator and the brand have an ongoing formal relationship that is mutually beneficial. Which of the 5 types of influencers does this content creator best reflect?