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Step One Chооse оne of the below sets of аdvertisements to аnаlyze. Set 1 (Videos): Davis-Moore Auto Group CarMax Set 2 (Visual Ads): Pedigree The Honest Dog Set 3 (Audio Ads): Tide Gain Step Two Drawing on what you learned during the Rhetorical Analysis unit, write an essay that compares the two advertisements, including the below elements: The main point of each advertisement, The rhetorical strategies used to convey each advertisement’s main point (e.g. ethos, pathos, and/or logos). Support your main points with relevant details and examples from the advertisements. Depending on the type of advertisement you have chosen, you may want to discuss specific language, images, dialogue, actors’ performances, music, or other elements. There is no length requirement for your essay. However, a successful essay will include the following features: Introduction: Introduces advertisements. Includes a thesis that responds to the prompt and provides a roadmap for your essay. Body: Multiple paragraphs that develop the thesis. Supports points with details from the advertisements. Organized point-by-point or subject-by-subject. Conclusion Re-states thesis and main ideas of paper. Outside Sources and Generative AI This essay should focus on the advertisements themselves. Do NOT consult any outside sources for your essay. This exam is designed to assess your analysis and writing skills, so you should NOT use generative AI like ChatGPT for any part of this essay. A Word of Encouragement I understand you have a limited amount of time to write this essay, and I do not expect the same level of polish as I expect for previous work in this class. While i will take all aspects of writing into account when grading your essay, I will prioritize organization and development of ideas above writing style and mechanics. Try to do some planning and drafting before your final essay. Good luck! Assessment Your essay will be graded on the following criteria: Quality of ideas: perceptive, thoughtful analysis of advertisement. Development of ideas: examples and supporting details. Organization: thesis, topic sentences, transitions, paragraph organization. Clarity of expression: grammar, diction, sentence structure, and punctuation. Writing style: voice, sentence variety, and vocabulary. ENGL 102 Final Exam Rubric