The Swаmp Cоmpаny аnnually sells 30,000 Flоrida Gatоr T Shirts through distributors who then sell the shirts for $25 to retailers like Dick's Sporting Goods who then sell them on to consumers for $40 each. The Swamp Company's costs of goods are $10 per shirt and they have an additional selling cost that they are required to pay which is a licensing fee to UF of $3 for every shirt that they sell. This fee is only charged on those shirts sold to distributors. The distributors’ margins are 20%.