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Sаles Enаblement аs a Cоmmunicatiоns Functiоn A Sales team complains that messaging across the website, email templates, and product sheets is inconsistent. Deals stall because prospects receive contradictory information. How should Marketing strengthen internal communication and enablement?
Prоfitаbility Pоtentiаl аs a Targeting Criteriоn A consulting firm considers two segments: one with large deal sizes but long, complex sales cycles; another with smaller but repeatable engagements and strong retention. How should profitability logic shape targeting?
Pricing Innоvаtiоn: AI & Behаviоrаl Tools A global B2B platform explores AI-driven optimization to address inconsistent pricing across regions and unpredictable discounting. How should the firm implement AI and behavioral pricing techniques responsibly?